Peter Goeltenboth and Florian Giefer first connected while studying Communication & Audio-Visual Production at London’s Guildhall University. They launched their production company, filmlounge GmbH, in 2000 with a focus on effects-driven music videos. A decade later, they started the label pet&flo, dedicated to documentaries and commercial productions. 

In 2015 their documentary production, 10 Weeks Summer, received a Special Culture Award from Germany's prestigious Grimme Preis, and in 2019, their film A Song of an Unknown Actress won Best Documentary Portrait at Doc LA.

Over the past 20 years, Peter and Florian have worked on an array of projects spanning commercials, feature films, and live visuals. Their collaboration includes major brands such as Apple, BMW, John Deere, Coca-Cola, and Nivea. Their work has garnered numerous industry awards, including a Davey Award, an Effie Grand Prix, and a Silver World Medal from the New York Festivals.